The table is a good starting point for doing some analysis, but you can also experiment with charts and pivot tables to more readily spot trends in the data. Once you’re satisfied with the visualizations, you can click the Share button in the upper right, and either copy it to an existing Data Studio report or create a new report. Analyzing the Competitor Report For the rest of this post, we will stick with the chart format and walk through what to look for in the impression share trends over time. NOTE: In the chart, your domain will always be shown with no domain label next to it.
If you can style that line in bold, it will be easier to distinguish from the competitor sites. Coinciding Dips and Spikes In week 12 of the example below, Competitor 1 (blue) jumps significantly at the same time that our domain (pink) sinks. For the next two weeks, they stay higher, and our Costa Rica Phone Number impression share doesn’t recover. This could be because they increased their budgets or their bids, but either way, this gives us a specific competitor to call out when we talk with our stakeholders about performance in our weekly updates. Domain Dropouts Also, in week 12, Competitor 5 (green) dipped out of the auction altogether.
As big spenders increase their bids and budgets, it’s not uncommon to see newcomers pause their campaigns either temporarily or permanently to mitigate paying high CPCs. "" These are prime opportunities to regain impression share in a less crowded auction. Unfortunately, Competitor 1 gobbled up most of the empty space left by Competitor 5. Seasonal Shifts In the two previous examples, we were looking at a very short 5-week window. That might not be a great indicator of how the auction is year-round.
